{"id":28444,"date":"2026-01-26T09:46:56","date_gmt":"2026-01-26T09:46:56","guid":{"rendered":"https:\/\/www.rankshift.ai\/?p=28444"},"modified":"2026-03-02T13:35:01","modified_gmt":"2026-03-02T13:35:01","slug":"case-study-how-depends-became-belgiums-most-well-known-geo-agency","status":"publish","type":"post","link":"https:\/\/www.rankshift.ai\/nl\/blog\/case-study-how-depends-became-belgiums-most-well-known-geo-agency\/","title":{"rendered":"Case Study: How Depends Became Belgium&#8217;s Most Well-Known GEO Agency"},"content":{"rendered":"<p class=\"wp-block-paragraph\">As AI tools like ChatGPT, Perplexity, and Google\u2019s AI Overviews change how people search online, the rules of visibility are shifting fast. In this case study, we look at how <a href=\"http:\/\/www.depends.be\">Depends<\/a> \u2014 a Belgian SEO agency \u2014 responded to this shift by launching a new service: <a href=\"https:\/\/www.rankshift.ai\/nl\/blog\/what-is-generative-engine-optimization-geo\/\">Generative Engine Optimization<\/a> (GEO). Instead of relying on old SEO tactics, Depends took a bold, PR-led approach to build authority and visibility in AI search results. The result? They quickly became the most recognized GEO agency in Belgium.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-challenge\">The Challenge<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With traditional SEO becoming less effective, Depends set out to launch a new kind of service and rethink what it means to be visible online. Their goal was ambitious: become the top name in Generative Engine Optimization (GEO) in Belgium by focusing on innovation, not algorithms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-strategy\">The Strategy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depends didn\u2019t just join the market, they pioneered in a new category. As Belgium\u2019s first GEO agency, they offered something completely new: a different kind of partner for brand visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depends knew that AI search answers don\u2019t rely only on keywords. They rely on mentions, <a href=\"https:\/\/www.rankshift.ai\/nl\/blog\/what-are-citations-in-ai-search\/\">AI citations<\/a>, and strong stories across the internet. So they focused on growing through PR first.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-tactics\">Key Tactics<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"-powerful-launch-campaign\">\ud83d\udd25 Powerful Launch Campaign<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">They put out a clear and attention-grabbing press release calling themselves \u201cBelgium\u2019s first GEO agency.\u201d It sounded urgent and newsworthy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\ufe0f-coverage-by-top-media\">\ud83d\uddde\ufe0f Coverage by Top Media<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Big tech and business news sites in Belgium picked up the announcement. Many of these articles now show up on AI platforms when people search for \u201cbest GEO agency Belgium.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overview of some publications:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/techpulse.be\/business\/476375\/ai-first-bureau-depends-lanceert-generative-engine-optimization-geo-in-belgie\/\">TechPulse.be<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dvo.be\/artikel\/depends-lanceert-generative-engine-optimization-geo-in-belgi%C3%AB\">DVO.be<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ictmagazine.be\/nieuws\/depends-evolueert-naar-geo-bureau-voor-ai-zoekmachines\/\">ICT Magazine<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.feweb.be\/nl\/nieuws\/bericht\/2025\/02\/13\/ai-first-bureau-depends-lanceert-generative-engine-optimization-(geo)-in-belgie\">FEWEB<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"-brand-building-for-ai\">\ud83d\udca1 Brand Building for AI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">By showing up in expert articles and summaries, Depends made sure their brand was mentioned on pages with useful content. These non-linked mentions are very important for visibility in AI tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"-digital-pr-instead-of-linkbuilding\">\ud83d\udcca Digital PR Instead of Linkbuilding<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of trying to get backlinks, Depends focused on being mentioned in smart, relevant ways across respected websites. New studies show that brand mentions help with <a href=\"https:\/\/www.rankshift.ai\/nl\/blog\/ai-visibility\/\">AI visibility<\/a> three times more than links do.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-results\">The Results<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In just a few months:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"-1-geo-agency-in-ai-results\">\u2705 #1 GEO Agency in AI Results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depends is now regularly named by ChatGPT, Perplexity, and Google AI Overviews when people ask for the best <a href=\"https:\/\/www.rankshift.ai\/nl\/blog\/best-geo-agencies\/\">GEO-bureaus<\/a> in Belgium.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their visibility went from 10% to over 60% in just a few weeks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"300\" src=\"https:\/\/www.rankshift.ai\/wp-content\/uploads\/2026\/01\/visibility-increase-1024x300.png\" alt=\"AI visibility increase - case study\" class=\"wp-image-29161\" srcset=\"https:\/\/www.rankshift.ai\/wp-content\/uploads\/2026\/01\/visibility-increase-1024x300.png 1024w, https:\/\/www.rankshift.ai\/wp-content\/uploads\/2026\/01\/visibility-increase-300x88.png 300w, https:\/\/www.rankshift.ai\/wp-content\/uploads\/2026\/01\/visibility-increase-768x225.png 768w, https:\/\/www.rankshift.ai\/wp-content\/uploads\/2026\/01\/visibility-increase-1536x450.png 1536w, https:\/\/www.rankshift.ai\/wp-content\/uploads\/2026\/01\/visibility-increase-2048x600.png 2048w, https:\/\/www.rankshift.ai\/wp-content\/uploads\/2026\/01\/visibility-increase-710x208.png 710w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This is thanks to their own content ranking well in AI search results, as well as articles on other websites (publications) that are frequently cited as sources by different LLMs. Answer share improved by 27,5%:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"600\" src=\"https:\/\/www.rankshift.ai\/wp-content\/uploads\/2026\/01\/answer-share-increase-1024x600.png\" alt=\"\" class=\"wp-image-29162\" srcset=\"https:\/\/www.rankshift.ai\/wp-content\/uploads\/2026\/01\/answer-share-increase-1024x600.png 1024w, https:\/\/www.rankshift.ai\/wp-content\/uploads\/2026\/01\/answer-share-increase-300x176.png 300w, https:\/\/www.rankshift.ai\/wp-content\/uploads\/2026\/01\/answer-share-increase-768x450.png 768w, https:\/\/www.rankshift.ai\/wp-content\/uploads\/2026\/01\/answer-share-increase-710x416.png 710w, https:\/\/www.rankshift.ai\/wp-content\/uploads\/2026\/01\/answer-share-increase.png 1398w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"-pr-driven-growth\">\ud83d\udce2 PR-Driven Growth<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">PR efforts drove a major boost in visibility, with a sharp increase in searches for terms like \u2018Depends GEO agency.\u2019<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"-multi-platform-ai-presence\">\ud83d\udce1 Multi-Platform AI Presence<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Because of their strong brand mentions, Depends now appears in results from Gemini, Perplexity, and ChatGPT.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PR is very important if you want to dominate in AI search.<\/strong>&nbsp;If you\u2019re not getting your brand mentioned on respected websites, you won\u2019t show up in AI-generated answers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Unlinked mentions are more valuable than backlinks.<\/strong>&nbsp;The old method of building links is less important. What matters now is being present, relevant, and respected online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Building your brand isn\u2019t just for show, it\u2019s how people (and AI) find you.<\/strong>&nbsp;The most effective GEO campaigns are planned like brand campaigns, not just keyword strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-future-of-geo\">The Future of GEO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This case study demonstrates that the future of search optimization lies not in traditional SEO tactics, but in building genuine brand authority through strategic PR and thought leadership. As AI continues to reshape how people discover information, agencies and brands that can establish themselves as trusted sources through media coverage and expert positioning will have a significant advantage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Depends story shows that being first to market with a new service category, combined with strong PR execution, can create rapid visibility gains in the AI search landscape. Their approach of focusing on brand mentions rather than traditional backlinks aligns perfectly with how AI engines evaluate and cite sources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This same philosophy underpins Depends&#8217; approach to GEO, positioning the agency as one of the <a href=\"https:\/\/www.rankshift.ai\/nl\/blog\/best-geo-agencies\/\" type=\"post\" id=\"29266\">best GEO (Generative Engine Optimization) agencies<\/a> globally.<\/p>","protected":false},"excerpt":{"rendered":"<p>As AI tools like ChatGPT, Perplexity, and Google\u2019s AI Overviews change how people search online, the rules of visibility are shifting fast. In this case study, we look at how Depends \u2014 a Belgian SEO agency \u2014 responded to this shift by launching a new service: Generative Engine Optimization (GEO). Instead of relying on old [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":29159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"page_builder":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-28444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: How Depends Became Belgium&#039;s Most Well-Known GEO Agency Using PR-Driven Brand Building - Rankshift<\/title>\n<meta name=\"description\" content=\"Discover how Depends, a Belgian SEO agency, transformed into Belgium&#039;s leading GEO agency through innovative PR-driven strategies and AI-first brand building.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankshift.ai\/nl\/blog\/case-study-how-depends-became-belgiums-most-well-known-geo-agency\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: How Depends Became Belgium&#039;s Most Well-Known GEO Agency Using PR-Driven Brand Building - Rankshift\" \/>\n<meta property=\"og:description\" content=\"Discover how Depends, a Belgian SEO agency, transformed into Belgium&#039;s leading GEO agency through innovative PR-driven strategies and AI-first brand building.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankshift.ai\/nl\/blog\/case-study-how-depends-became-belgiums-most-well-known-geo-agency\/\" \/>\n<meta property=\"og:site_name\" content=\"Rankshift\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-26T09:46:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T13:35:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rankshift.ai\/wp-content\/uploads\/2026\/01\/case-study.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1275\" \/>\n\t<meta property=\"og:image:height\" content=\"851\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pieter Verschueren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pieter Verschueren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rankshift.ai\\\/blog\\\/case-study-how-depends-became-belgiums-most-well-known-geo-agency\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rankshift.ai\\\/blog\\\/case-study-how-depends-became-belgiums-most-well-known-geo-agency\\\/\"},\"author\":{\"name\":\"Pieter Verschueren\",\"@id\":\"https:\\\/\\\/www.rankshift.ai\\\/#\\\/schema\\\/person\\\/557b6574bec7c95bf37259d131254319\"},\"headline\":\"Case Study: How Depends Became Belgium&#8217;s Most Well-Known GEO Agency\",\"datePublished\":\"2026-01-26T09:46:56+00:00\",\"dateModified\":\"2026-03-02T13:35:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rankshift.ai\\\/blog\\\/case-study-how-depends-became-belgiums-most-well-known-geo-agency\\\/\"},\"wordCount\":699,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rankshift.ai\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rankshift.ai\\\/blog\\\/case-study-how-depends-became-belgiums-most-well-known-geo-agency\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rankshift.ai\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/case-study.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.rankshift.ai\\\/blog\\\/case-study-how-depends-became-belgiums-most-well-known-geo-agency\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rankshift.ai\\\/blog\\\/case-study-how-depends-became-belgiums-most-well-known-geo-agency\\\/\",\"url\":\"https:\\\/\\\/www.rankshift.ai\\\/blog\\\/case-study-how-depends-became-belgiums-most-well-known-geo-agency\\\/\",\"name\":\"Case Study: How Depends Became Belgium's Most Well-Known GEO Agency Using PR-Driven Brand Building - 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