Communities have been around for ages. The right online marketing community gives you access to people who have already solved the problems you are facing, who share real campaign data, and who will tell you when your strategy needs work. The wrong group wastes your time with self-promotion and recycled advice. Just like many things […]
What Is a Marketing Engineer?
Marketing is going through its most significant shift in decades. Customers no longer just search online, they ask AI. And AI decides how your brand story gets told, or whether it gets told at all. In this new environment, a new type of marketing professional is emerging: the marketing engineer. This post breaks down what […]
Why Your Content Doesn’t Appear in Google AI Overviews (Even When It Ranks)
Here’s a number that should be reshaping every SEO team’s plan for this quarter: 38%. That’s the share of AI Overview citations now coming from pages that rank in Google’s top 10 for the same query, as per Ahrefs new study. Seven months ago, that number was 76%. Ranking and citation just decoupled, fast. You […]