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Your clients have a new question. It used to be “where do we rank?” Now it’s “why does ChatGPT recommend our competitor and not us?” And if you run a marketing agency, you’re expected to show up to the next monthly call with an answer, a number, and a plan. That’s the job of an […]

ChatGPT has ads now. They started as a US test in February 2026, and since then OpenAI has opened a self-serve Ads Manager and rolled sponsored placements out to Free and Go users in dozens of countries, including most of Europe. If you’re a marketer, that creates a new blind spot. OpenAI’s Ads Manager will […]

Semactic is one of the few European platforms that tries to do classic SEO and generative engine optimization (GEO) in one place. It tracks Google rankings and AI answers, turns the gaps it finds into a prioritized task board, and wraps the whole thing in a workflow that agencies and in-house teams can run together. […]

Google’s AI Mode is a different animal from AI Overviews. Instead of a summary bolted on top of the blue links, it’s a full conversational tab: it breaks your question into several sub-queries, pulls from a wider set of sources, and answers with follow-ups in mind. A brand that shows up reliably in AI Overviews […]

MentionLab is a serious AI visibility platform. It tracks how AI models mention, describe, and recommend brands, and it goes further than most of its peers into shopping and product-level analysis and a REST API for piping the data into your own dashboards. Its logo wall includes brands like Accor, Deloitte, and Toyota, which tells […]

Rankscale is good. I want to say that first, because most alternatives articles bury the tool they are comparing against under a pile of invented flaws, and Rankscale does not deserve that. Its citation analysis is the part reviewers keep singling out, its 20 USD Essentials plan is one of the lowest real entry prices […]

Most of the attention around ChatGPT ads has gone to the sponsored text placements that sit under an answer. But if you sell physical products, the format worth your time is shopping ads: a scrollable carousel of product cards that appears at the bottom of a conversation, each showing your brand, product name, price, availability, […]

ChatGPT ads don’t give you much of the targeting you’re used to. There are no keyword lists, no detailed audience builder like Meta’s, and no interest checkboxes. You describe the kind of person you want to reach in plain language (that’s what context hints are for), and OpenAI handles the actual delivery from there. Custom […]

If you’re going to spend money on ChatGPT ads, you need to know what those ads actually do once someone clicks. That’s what conversion tracking is for: connecting a click on your ad to a real outcome on your site, whether that’s a lead form, a trial signup, or a purchase. The good news is […]

New ad platforms don’t come along very often. Google search ads, the Meta feed, TikTok: each one opened a window where the brands that moved early got cheaper reach and less competition than everyone who showed up later. ChatGPT ads are the newest window. OpenAI has rolled out a self-serve ads manager, dropped the minimum […]