Track your prompts at least once per week. Three times per week is better if you want a reliable data sample and faster signal detection. AI answers change quickly, especially when new content is published or models update their retrieval patterns. If you track too infrequently, you miss volatility. If you track too often without […]
GEO Case Study: Student Verhuis Service
Background and goals Student Verhuis Service had dominated traditional SEO for years through its long partnership with Doublesmart. Strong rankings, solid CRO and successful Digital PR were already in place. Instead of defending a Google-first position, the ambition shifted toward the next search layer: AI-driven discovery. The objectives were: GEO Strategy To compete in AI […]
How Much Prompts Should You Track?
You should track at least 30 prompts per product, per country, or per buyer segment to generate reliable AI visibility data. Fewer than 30 prompts usually produce skewed results and false confidence. For multi-product or multi-country businesses, this means hundreds or thousands of prompts. Prompt tracking is not optional groundwork, it is the dataset that […]
Best AI Search Rank Tracking & Visibility Tools
How to Select an AI Visibility Tool AI search is no longer experimental. ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity AI, and Microsoft Copilot are shaping brand discovery in real time. Buyers are making decisions before they ever click a blue link. That shift created a new category: AI visibility tools. But based on combined […]
How to Monitor Real‑Time Brand Mentions in ChatGPT
Monitoring what ChatGPT says about your brand is becoming as important as tracking search results. As of July 21 2025, TechCrunch reported that the generative AI assistant processes over 2.5 billion queries per day and often recommends products by name rather than listing links. Large language models (LLMs) are AI models designed to understand and […]
Best Searchable Alternatives for 2026
Modern marketing isn’t just about ranking in traditional search engines any more. Generative models like ChatGPT, Perplexity AI and Google’s answer‑engine features now influence what prospects see first. Searchable was one of the earliest platforms to help brands monitor and improve their visibility inside these AI answers, but it isn’t the only option.Its credit‑based pricing […]
GEO Case Study: Caliber (First SQL in 3months via AI Search)
Background and goals Caliber is an enterprise stakeholder intelligence platform that helps large organisations measure and manage corporate reputation. Focused on Fortune 500 and multinational companies, it provides data driven insights into stakeholder perception across markets. The platform combines reputation analytics, benchmarking, and executive reporting to support communications, marketing, and leadership teams in protecting brand […]
LLM Optimization: 9 Strategies Optimize for LLMs
You can rank #1 on Google and still be invisible to AI. I learned this tracking our brand’s performance last quarter. We held top positions for multiple competitive keywords. But when I searched our core topics across ChatGPT, Perplexity, and Claude, we were… nowhere. And our competitor who ranked #6 on Google, showed up in […]
What is share‑of‑voice in AI search?
What is share‑of‑voice in AI search? Share‑of‑voice (AI SOV) measures the percentage of AI‑generated answers that mention or cite your brand compared with all brands. It captures how trusted and visible your brand is within AI search engines. In this context, brand visibility refers to the fraction of answers where your brand appears at all, […]
Generative Engine Optimization (GEO) checklist
LLMs aren’t going away. They’re a new, important way to drive awareness and traffic. They change the way people search and use information across the internet. At Rankshift, we’ve been leading this change — testing, studying, and improving strategies that help content show up in AI-generated answers. We believe that sharing knowledge makes it stronger. […]