Something strange happened in 2025. Every SEO agency on the planet added a “/geo” page to their website. Conference talks pivoted from “how to rank on Google” to “how to show up in ChatGPT.” And a new category of agency work was born overnight. However the problem is: Some of these agencies genuinely rebuilt their […]
Track your prompts at least once per week. Three times per week is better if you want a reliable data sample and faster signal detection. AI answers change quickly, especially when new content is published or models update their retrieval patterns. If you track too infrequently, you miss volatility. If you track too often without […]
Background and goals Student Verhuis Service had dominated traditional SEO for years through its long partnership with Doublesmart. Strong rankings, solid CRO and successful Digital PR were already in place. Instead of defending a Google-first position, the ambition shifted toward the next search layer: AI-driven discovery. The objectives were: GEO Strategy To compete in AI […]
You should track at least 30 prompts per product, per country, or per buyer segment to generate reliable AI visibility data. Fewer than 30 prompts usually produce skewed results and false confidence. For multi-product or multi-country businesses, this means hundreds or thousands of prompts. Prompt tracking is not optional groundwork, it is the dataset that […]
How to Select an AI Visibility Tool AI search is no longer experimental. ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity AI, and Microsoft Copilot are shaping brand discovery in real time. Buyers are making decisions before they ever click a blue link. That shift created a new category: AI visibility tools. But based on combined […]
Monitoring what ChatGPT says about your brand is becoming as important as tracking search results. As of July 21 2025, TechCrunch reported that the generative AI assistant processes over 2.5 billion queries per day and often recommends products by name rather than listing links. Large language models (LLMs) are AI models designed to understand and […]
Modern marketing isn’t just about ranking in traditional search engines any more. Generative models like ChatGPT, Perplexity AI and Google’s answer‑engine features now influence what prospects see first. Searchable was one of the earliest platforms to help brands monitor and improve their visibility inside these AI answers, but it isn’t the only option.Its credit‑based pricing […]
Background and goals Caliber is an enterprise stakeholder intelligence platform that helps large organisations measure and manage corporate reputation. Focused on Fortune 500 and multinational companies, it provides data driven insights into stakeholder perception across markets. The platform combines reputation analytics, benchmarking, and executive reporting to support communications, marketing, and leadership teams in protecting brand […]
You can rank #1 on Google and still be invisible to AI. I learned this tracking our brand’s performance last quarter. We held top positions for multiple competitive keywords. But when I searched our core topics across ChatGPT, Perplexity, and Claude, we were… nowhere. And our competitor who ranked #6 on Google, showed up in […]
What is share‑of‑voice in AI search? Share‑of‑voice (AI SOV) measures the percentage of AI‑generated answers that mention or cite your brand compared with all brands. It captures how trusted and visible your brand is within AI search engines. In this context, brand visibility refers to the fraction of answers where your brand appears at all, […]
