Pieter Verschueren is the co-founder of Rankshift AI and Depends SEO agency. He specializes in SEO and the emerging field of Generative Engine Optimization, where he helps brands understand and improve their visibility in AI-generated answers from tools like ChatGPT, Google Gemini, AI Overviews, AI Mode and Perplexity.
AI-powered search is changing how we track website traffic. This guide shares top tips and answers common questions, so you can confidently track and understand referrals from ChatGPT. 1) Know how ChatGPT referral traffic works Sometimes, ChatGPT includes links to websites in its answers. When someone clicks one of those links, OpenAI often adds a […]
ChatGPT is the most visited AI tool, attracting 5.5 billion visits each month as of February 2026, according to research from Exploding Topics. They have over 900 million weekly users. 77% of all people in the U.S. who use ChatGPT treat it as a search engine. And guess what? None of that shows up in […]
Customer Impact is an SEO and GEO agency from Antwerp that helps B2B companies and online stores get found in Google and in the answers of ChatGPT, Gemini and Perplexity. Since May 2025, Rankshift has been the GEO tool the team uses to measure that AI visibility. Founder Tanguy de Keyzer explains why they chose […]
Your clients have a new question. It used to be “where do we rank?” Now it’s “why does ChatGPT recommend our competitor and not us?” And if you run a marketing agency, you’re expected to show up to the next monthly call with an answer, a number, and a plan. That’s the job of an […]
ChatGPT has ads now. They started as a US test in February 2026, and since then OpenAI has opened a self-serve Ads Manager and rolled sponsored placements out to Free and Go users in dozens of countries, including most of Europe. If you’re a marketer, that creates a new blind spot. OpenAI’s Ads Manager will […]
Semactic is one of the few European platforms that tries to do classic SEO and generative engine optimization (GEO) in one place. It tracks Google rankings and AI answers, turns the gaps it finds into a prioritized task board, and wraps the whole thing in a workflow that agencies and in-house teams can run together. […]
Google’s AI Mode is a different animal from AI Overviews. Instead of a summary bolted on top of the blue links, it’s a full conversational tab: it breaks your question into several sub-queries, pulls from a wider set of sources, and answers with follow-ups in mind. A brand that shows up reliably in AI Overviews […]
MentionLab is a serious AI visibility platform. It tracks how AI models mention, describe, and recommend brands, and it goes further than most of its peers into shopping and product-level analysis and a REST API for piping the data into your own dashboards. Its logo wall includes brands like Accor, Deloitte, and Toyota, which tells […]
Rankscale is good. I want to say that first, because most alternatives articles bury the tool they are comparing against under a pile of invented flaws, and Rankscale does not deserve that. Its citation analysis is the part reviewers keep singling out, its 20 USD Essentials plan is one of the lowest real entry prices […]
Most of the attention around ChatGPT ads has gone to the sponsored text placements that sit under an answer. But if you sell physical products, the format worth your time is shopping ads: a scrollable carousel of product cards that appears at the bottom of a conversation, each showing your brand, product name, price, availability, […]
