Pieter Verschueren

Your GEO tool can track AI visibility perfectly and still be useless to you. If the prompts feeding it don’t match how your buyers actually talk to ChatGPT, no amount of optimization moves the needle. After talking to a few hundred brands about this, I can name the mistake almost everyone makes on day one: […]

If you’ve Googled “best GEO tools” recently, you’ve probably noticed the problem: every SEO platform now claims to do Generative Engine Optimization.  The lists all look the same. The descriptions are interchangeable. And nobody seems willing to say that half these tools solve completely different problems. The truth is, some are genuinely useful. Some are […]

The best B2B SaaS agencies for Generative Engine Optimization (GEO) in 2026 include First Page Sage, Omniscient Digital, Discovered Labs, iPullRank, and Directive Consulting. Each agency brings a distinct specialization, from pioneering thought leadership and citation engineering to deep technical entity optimization and AI crawlability. The right GEO agency for your company depends on your […]

Communities have been around for ages. The right online marketing community gives you access to people who have already solved the problems you are facing, who share real campaign data, and who will tell you when your strategy needs work. The wrong group wastes your time with self-promotion and recycled advice. Just like many things […]

Marketing is going through its most significant shift in decades. Customers no longer just search online, they ask AI. And AI decides how your brand story gets told, or whether it gets told at all. In this new environment, a new type of marketing professional is emerging: the marketing engineer. This post breaks down what […]

Here’s a number that should be reshaping every SEO team’s plan for this quarter: 38%. That’s the share of AI Overview citations now coming from pages that rank in Google’s top 10 for the same query, as per Ahrefs new study. Seven months ago, that number was 76%.  Ranking and citation just decoupled, fast. You […]

There is no single “best” SEO consultant in the world. Anyone who tells you otherwise is selling something. Search Engine Optimization (SEO) is a broad, fragmented discipline, and the consultant who can transform a Fortune 500 enterprise site after a Google Core Update is not the same person who should be building topical authority for […]

You can rank number one in 2026 and still be invisible. That statement would have sounded absurd five years ago. Today it is a measurable reality. AI Overviews push the top-ranking result below the fold and answer the query directly. Featured snippets, local listings, organic product feeds, and social search results all compete for the […]

Search has always shown you what people are looking for. Reddit shows you what they are actually saying about it. That distinction matters more than it ever has. Zero-click search is accelerating. AI Overviews are pulling answers from third-party sources before users ever reach your website. Reddit ranks on the first page for 73% of […]

Scrunch AI is a good product. Saying that out loud matters, because most “alternatives” articles open by quietly trashing the tool they’re trying to replace, and that’s not the situation here. Scrunch AI offers a clean interface. Plus, the Agent Experience Platform (AXP) is now live and serving lightweight, agent-optimized pages at the CDN level […]