Pieter Verschueren

ChatGPT ads don’t give you much of the targeting you’re used to. There are no keyword lists, no detailed audience builder like Meta’s, and no interest checkboxes. You describe the kind of person you want to reach in plain language (that’s what context hints are for), and OpenAI handles the actual delivery from there. Custom […]

If you’re going to spend money on ChatGPT ads, you need to know what those ads actually do once someone clicks. That’s what conversion tracking is for: connecting a click on your ad to a real outcome on your site, whether that’s a lead form, a trial signup, or a purchase. The good news is […]

New ad platforms don’t come along very often. Google search ads, the Meta feed, TikTok: each one opened a window where the brands that moved early got cheaper reach and less competition than everyone who showed up later. ChatGPT ads are the newest window. OpenAI has rolled out a self-serve ads manager, dropped the minimum […]

If you are shopping for a Geoptie alternative, here is the thing most of these lists skip: almost all of these tools are the same idea in different packaging. They run your prompts against AI models on a schedule and report back whether your brand showed up. What separates them is how many engines you […]

Creating content on your own site is no longer enough to win in AI search. As AI-powered search engines increasingly rely on trusted third-party sources to generate answers, you also need to earn citations from authoritative websites that LLMs frequently cite. The right link building and AI citation tracking tool can help you discover high-value […]

A year ago, “how do we rank in Copilot?” was a question almost nobody in marketing was asking. Now it’s on the agenda in most SEO meetings I sit in on. Copilot is stitched into Windows, Edge, Bing, and Microsoft 365, so when it names a brand inside an answer, that answer lands in front […]

If you want the short version: for tracking your brand inside Google’s AI Overviews specifically, Rankshift is the tool I’d point most teams to first, because it treats AI Overviews and AI Mode as separate surfaces on every plan and doesn’t charge you per seat. The best tool for you, though, depends on where you […]

People do not just Google things anymore. A growing share of them open Claude, type a question in plain language, and take whatever answer comes back at face value. If Claude names a competitor when someone asks for “the best project management tool for agencies” and never mentions you, that is a sale you lost […]

Answer Engine Optimization (AEO) is the practice of shaping content so it gets cited, quoted, and summarized inside AI answer engines like ChatGPT, Perplexity, Google AI Overviews, and Gemini. It matters now because more than two thirds of Google searches end without a click, buyers evaluate products through AI before ever visiting a website, and […]

Search is splitting in two. People still type queries into Google, but more and more of them now ask ChatGPT, Perplexity, Gemini, and Claude instead, and they take the answer the model gives them without ever clicking a link. That shift has a name, Generative Engine Optimization (GEO), also called Answer Engine Optimization (AEO), and […]