Pieter Verschueren is the co-founder of Rankshift AI and Depends SEO agency. He specializes in SEO and the emerging field of Generative Engine Optimization, where he helps brands understand and improve their visibility in AI-generated answers from tools like ChatGPT, Google Gemini, AI Overviews, AI Mode and Perplexity.
A growing share of buyers no longer start with a Google search or scroll through a category page. They open ChatGPT and type something like: “What is the best standing desk for a small home office?” or “Which protein powder has the cleanest ingredients?” And within seconds, they get a confident, specific answer with product […]
1. Executive Summary This report analyses how minor variations in prompt phrasing affect brand visibility and source selection in AI-generated answers, using a set of seven semantically similar prompts about CRM software for small and medium-sized businesses in 2026. The seven prompts differ only in their choice of qualifying adjective (“top”, “best”, “leading”), product noun […]
ChatGPT is the most visited AI tool, attracting 5.5 billion visits each month as of February 2026, according to research from Exploding Topics. They have over 900 million weekly users. 77% of all people in the U.S. who use ChatGPT treat it as a search engine. And guess what? None of that shows up in […]
Why Look Beyond Promptwatch? Promptwatch is a solid entry point for AI visibility tracking – but depending on your team size, budget, and goals, it may not be the right long-term fit. The AI search monitoring category has grown rapidly in 2026, with a new wave of specialized tools offering deeper citation analytics, enterprise compliance, […]
There’s a question your analytics can’t answer: “Does AI recommend my brand?” You can track every Google click, every paid impression, every social share, but when a potential buyer asks ChatGPT which product to choose and ChatGPT doesn’t mention your brand, you simply lose a chance to compete. The buyer simply never knew you existed; […]
LLM Pulse has become one of the go-to platforms for brands that want to monitor how they appear inside AI-generated answers tracking mentions in ChatGPT, Perplexity, Google AI Overviews, and beyond. But it’s not the right fit for every team. Some need deeper enterprise analytics, others want content optimization built in, and some are simply […]
Not every marketing agency understands how B2B SaaS actually works. Long sales cycles, complex buying committees, multiple decision-makers per deal: it takes agencies that look beyond clicks and rankings, and instead focus on pipeline, demo requests, and ARR growth. This guide helps you find the best B2B SaaS agencies of 2026, organized by specialization and […]
Something strange happened in 2025. Every SEO agency on the planet added a “/geo” page to their website. Conference talks pivoted from “how to rank on Google” to “how to show up in ChatGPT.” And a new category of agency work was born overnight. However the problem is: Some of these agencies genuinely rebuilt their […]
Track your prompts at least once per week. Three times per week is better if you want a reliable data sample and faster signal detection. AI answers change quickly, especially when new content is published or models update their retrieval patterns. If you track too infrequently, you miss volatility. If you track too often without […]
Background and goals Student Verhuis Service had dominated traditional SEO for years through its long partnership with Doublesmart. Strong rankings, solid CRO and successful Digital PR were already in place. Instead of defending a Google-first position, the ambition shifted toward the next search layer: AI-driven discovery. The objectives were: GEO Strategy To compete in AI […]
