Your clients have a new question. It used to be “where do we rank?” Now it’s “why does ChatGPT recommend our competitor and not us?” And if you run a marketing agency, you’re expected to show up to the next monthly call with an answer, a number, and a plan.
That’s the job of an AI visibility tool. You give it the prompts your client’s buyers are likely to ask, it runs them through ChatGPT, Gemini, Perplexity, Google’s AI Overviews and AI Mode, and the rest, and it tells you how often the brand gets mentioned, which sources get cited, and who’s being recommended instead. Whether you sell the service as GEO, AEO, or plain “AI search,” this is the data it runs on.
The catch is that most of these tools were designed for one in-house team tracking one brand. Marketing agencies have a different shape: ten or fifty clients, each with their own markets, competitors, and budgets, plus a steady stream of prospects to pitch. A tool that works nicely for a single brand can get awkward (and expensive) fast once you multiply it across a client roster.
A quick note on who’s writing: we make Rankshift, and it’s the first tool on this list, so we’re not neutral. But Rankshift grew out of an agency in Belgium, and we’ve spent the past year and a half talking with marketing agencies about what they need from this kind of software. Those conversations shaped both the product and the criteria below. For every other tool, we’ve tried to be clear about where it’s the better fit. Pricing and plan details were checked in October 2026.
The best AI visibility tools for marketing agencies
- Rankshift for one flexible stack across every client
- Profound for enterprise client rosters
- Otterly.AI for a low-cost starting point
- Semrush AI Visibility Toolkit for agencies already on Semrush
- Ahrefs Brand Radar for market-wide benchmarking
- SE Visible for generous prompt limits on a simple dashboard
- Scrunch for technical AI-readiness work
- AthenaHQ for tying AI visibility to revenue
What makes the best AI visibility tool for a marketing agency?
Every tool in this category does roughly the same core thing: it runs prompts through AI engines on a schedule and reports on mentions, citations, sentiment, and share of voice. So the basics won’t help you choose. What separates a good agency tool from a good in-house tool is how it behaves when you manage many brands at once, and whether it helps you do the work clients pay for.
Here’s what we’d look for:
- Multi-client management that doesn’t punish growth. Each client needs its own project, with its own prompts, competitors, and reports, and you need to switch between them quickly. Then check how the pricing treats that structure. Per-seat fees, per-client fees, and caps on workspaces all eat into your margin as you grow. Ideally, account managers, strategists, and client contacts can all log in without anyone doing math first.
- Coverage of the engines your clients’ buyers use. ChatGPT, Google AI Overviews and AI Mode, Perplexity, and Gemini are the minimum. Claude and Copilot are worth having too, depending on the client’s audience. The same question can get a very different answer from each engine, so tracking one or two gives you a partial picture. Check which engines are included on the plan you’re buying (several tools sell some as add-ons), and ask how the data is collected. Answers captured from the real interface are closer to what a user sees than answers pulled from an API.
- Citation and source analysis. Knowing a client is missing from an answer is half the story. You also need to see which domains, pages, Reddit threads, and review sites the AI is drawing from, because that’s what tells you where to point your content and digital PR efforts.
- Evidence behind the scores. “Visibility score: 73” won’t survive a client asking where the number came from. You should be able to drill from a score down to the prompt, the actual response, the competitors mentioned, and the sources cited. Share of voice against named competitors is usually the metric clients understand fastest.
- Recommendations you can act on. Monitoring names the problem. A marketing agency gets paid to fix it. Tools that turn visibility gaps into prioritized actions, content briefs, or drafts save your team from building that layer by hand for every account.
- Reporting that fits your existing stack. AI visibility tracking data is most useful when it sits next to the SEO, paid, and analytics data you already report on. Look for a Looker Studio connector, API access, and clean exports. An MCP server is increasingly worth having too, since it lets your team query client data straight from an AI assistant.
- Pitch support. AI visibility is one of the easier services to sell when you can show a prospect their own data. Some tools let you run an audit on a prospect before they sign, without burning a paid client slot.
- Flexible, predictable pricing. Find out what drives the bill: prompts, engines, countries, refresh rate, seats, or credits. A low entry price can look very different once it’s rolled out across a portfolio. Control over tracking frequency helps a lot here, because not every client needs daily tracking on every prompt.
One more thing: the category moves quickly. Plans, limits, and engine coverage change every few months, so treat any pricing (including what’s below) as a snapshot and confirm it before you sign an annual contract.
The best AI visibility tools for marketing agencies at a glance
| Best for | Standout feature | Pricing | |
| Rankshift | One flexible stack across every client | Unlimited users, projects, and pitch projects, with tracking frequency you set per client | From €69/month (billed annually); 30-day free trial |
| Profound | Enterprise client rosters | Deep analytics with enterprise security | Custom quotes; agency client workspaces at $399/month each |
| Otterly.AI | A low-cost starting point | $29 entry plan with unlimited team members | From $29/month |
| Semrush AI Visibility Toolkit | Agencies already on Semrush | AI visibility next to your SEO data | From $99/month per domain |
| Ahrefs Brand Radar | Market-wide benchmarking | A database of 448M+ prompts you can search for any brand | From $199/month |
| SE Visible | Generous prompt limits on a simple dashboard | 200 prompts and unlimited users on the entry plan | From $99/month |
| Scrunch | Technical AI-readiness work | Serves AI crawlers a clean version of client pages | From $250/month (billed annually) |
| AthenaHQ | Tying AI visibility to revenue | Shopify and Google Analytics integrations | From $295/month |
Best AI visibility tool for marketing agencies overall
Rankshift
Rankshift pros:
- Unlimited users and projects on every plan, so adding a client or a colleague never changes the bill
- Flexible prompt scheduling (daily, a few times a week, or weekly) lets you size tracking to each client
- Organic prompt tracking and ChatGPT ads tracking in one platform
- Unlimited free pitch projects for prospecting
- Covers the full workflow: recommendations, citation tracking, crawler logs, content briefs, and an AI article writer
Rankshift cons:
- MCP, API, Looker Studio, and agent analytics start on the Professional plan, not Starter
- No free plan, though there’s a 30-day trial
- It’s a dedicated AI visibility platform, so you’ll still want your SEO suite for keyword and backlink work
No two clients on an agency roster look alike. One is an enterprise account that wants daily numbers across five markets. Another is a local business on a small retainer that needs a monthly check-in and little more. Most AI visibility tools make you fit both into the same box, or pay again for every new box. Rankshift is built around the opposite idea: you buy prompt volume, and you decide how to spread it.
That starts with the pricing model. Every plan includes unlimited projects and unlimited users, so each client gets a separate project with its own prompts, competitors, and reporting, and everyone who needs access gets a login. That includes client contacts, if you want them to see the data themselves. There’s no per-seat or per-client fee to factor into your retainer.
The second piece is scheduling. You can track prompts daily, a few times a week, or weekly, which means you can tailor the setup to each client’s budget and how fast their market moves. Daily tracking for the enterprise account, weekly for the local one, and you’re not paying daily rates for data nobody will look at.
On coverage, Rankshift tracks nine AI engines: ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Copilot, Perplexity, Claude, Meta AI, and Mistral. It works across any country and language, and it captures answers from the real interfaces instead of relying on API output, so what you report is what a user would see.
Where it gets interesting for agency work is what happens after the tracking. The citation analytics go deep: you can see which domains and URLs the AI engines trust in a client’s niche, which competitor pages are earning citations, and where the client is absent. That’s the raw material for a content and digital PR plan. The Action Center then pulls every recommended action into one place, prioritized by expected impact on AI visibility, so your strategists have a ready-made task list per client. And when it’s time to do the work, there’s a content brief generator and an AI article writer built in.
Two more features round out the stack. First, agent analytics shows you crawler logs: when AI crawlers from ChatGPT, Claude, and others read a client’s pages. It’s the closest thing to proof that your technical and content work is being picked up. Second, Rankshift tracks ChatGPT ads next to organic visibility. For the prompts you follow, you can see who’s advertising and what their ads say. If you’re a performance agency (or an SEO agency with a paid team down the hall), that puts both halves of a client’s presence in ChatGPT in one report.
For reporting, there’s a Looker Studio integration, an API, and connections to BigQuery and Power BI, so AI visibility data can live in the dashboards your clients already open. The MCP server lets your team ask questions about client data from an assistant like Claude, which is a quick way to prep for a client call.
And then there’s new business. Pitch projects are free and unlimited: you spin one up for a prospect, run a visibility audit with its own credit allowance, and walk into the pitch with the prospect’s real numbers. Nothing comes out of your client budget.
All of this scales in both directions. A solo consultant or small marketing agency can run a handful of clients on the Starter plan. A larger agency or group can give every team and office access without counting seats, and the Enterprise plan adds SSO, SLA support, and a dedicated account manager.
Rankshift pricing: From €69/month (billed annually) for the Starter plan with 150 prompts, unlimited projects, and unlimited users. 30-day free trial with no credit card needed.
Best AI visibility tool for enterprise client rosters
Profound
Profound pros:
- Deep analytics across up to nine engines on enterprise plans
- SSO, SOC 2 compliance, and API access for clients with strict procurement rules
- A dedicated agency plan with pitch workspaces and consolidated billing
Profound cons:
- Client workspaces are priced per client, which adds up quickly across a roster
- The agency plan includes five seats and three engines
- Brand plans are sales-led, with no public pricing
Profound is the heavyweight of the category, and it’s the name large brands tend to know. If your marketing agency works with enterprise accounts that come with security questionnaires and procurement teams, that matters. Its Enterprise plan covers up to nine answer engines (including ChatGPT, Perplexity, Gemini, Copilot, Claude, and Google AI Overviews), with SSO, SOC 2 compliance, API access, and dedicated support.
Profound also has an agency program. The Agency Growth plan includes five seats, ten pitch workspaces a month, and one bill for all your subscriptions. Client workspaces are add-ons at $399/month each, and each one tracks 100 custom prompts across ChatGPT, Perplexity, and Google AI Overviews, plus a monthly allowance of AEO-optimized articles.
That per-client pricing is the thing to model carefully. Ten clients is roughly $4,000 a month before you’ve added a pitch workspace, and the broader engine coverage sits on the custom-priced tiers. For an agency with a few large retainers, the depth can justify it. For a roster of smaller accounts, it’s hard to make the margins work. Profound has also changed its packaging more than once, so confirm the current terms with their team before you plan around them.
Profound pricing: Brand plans are custom-quoted, with a free 7-day trial. Agency client workspaces cost $399/month each.
Best AI visibility tool for a low-cost start
Otterly.AI
Otterly.AI pros:
- The lowest entry price on this list
- Unlimited team members on every plan, and unlimited workspaces from Standard
- An agency partner program with extra prompts and pitch workspaces
Otterly.AI cons:
- The Lite plan tracks 15 prompts in a single workspace, which is too thin for client work
- Google AI Mode, Gemini, and Claude are paid add-ons
- You need Standard or above for the Looker Studio connector, API, and agency program
If you want to test whether your clients will pay for AI visibility before you commit real budget, Otterly.AI is the cheapest way to find out. The Lite plan costs $29/month and tracks ChatGPT, Google AI Overviews, Perplexity, and Copilot daily. It’s a monitoring tool first, with citation and link analysis and a GEO audit that reviews client URLs.
Be realistic about what Lite gets you, though: 15 prompts in one workspace. That’s enough to learn the tool, but 15 prompts won’t tell you much about a single client’s market, let alone several. Agency use starts at the Standard plan ($189/month), which brings 100 prompts, unlimited workspaces, a Looker Studio connector, and API and MCP access. Agencies accepted into the partner program get a higher prompt allowance on the same plans (150 on Standard, 500 on Premium) along with pitch workspaces.
The other number to watch is the add-ons. Otterly’s default coverage is four engines. Google AI Mode and Gemini each cost an extra $59/month on Standard, and Claude is $109/month, so full coverage costs a good deal more than the headline price suggests.
Otterly.AI pricing: From $29/month for Lite with 15 prompts and one workspace. Standard is $189/month with 100 prompts and unlimited workspaces. Premium is $489/month with 400 prompts.
Best AI visibility tool for agencies already on Semrush
Semrush AI Visibility Toolkit
Semrush pros:
- AI visibility data alongside the keyword, backlink, and audit data your team already uses
- No new interface to learn if your agency runs on Semrush
Semrush cons:
- Priced per domain, so the cost grows with every client
- 25 custom prompts per domain doesn’t go far
- Additional users cost extra
Plenty of marketing agencies already run their SEO work in Semrush, and for them the AI Visibility Toolkit has an obvious appeal: no new vendor, no new login, and AI visibility reporting in the same place as rankings and backlinks. It tracks brand mentions across ChatGPT, Google’s AI results, Gemini, and Perplexity, with sentiment and share of voice reporting.
The trade-off is in how it’s packaged. The toolkit costs $99/month per domain, and each domain gets 25 custom prompts with daily tracking. For one brand, that’s reasonable. For an agency with 15 clients, you’re looking at 15 licenses, and 25 prompts per client is a small sample for anything beyond a headline view. Additional users start at $45/month each on top.
So Semrush makes the most sense as a convenient add-on for a few key accounts, or as a first step for an SEO agency that wants to add AI visibility to existing reports without changing its workflow. If AI visibility is becoming a service line of its own, a dedicated tool will usually give you more prompts and more clients for the money.
Semrush AI Visibility Toolkit pricing: From $99/month per domain with 25 custom prompts. Additional users from $45/month. Enterprise plans are custom.
Best AI visibility tool for market-wide benchmarking
Ahrefs Brand Radar
Ahrefs Brand Radar pros:
- A database of more than 448 million prompts that you can search for any brand, with no setup
- No cap on the domains you can look up, which makes it handy for prospect research
- Sits alongside Ahrefs’ backlink and keyword data
Ahrefs Brand Radar cons:
- Custom prompt tracking is a separate add-on
- The check-based allowance takes some working out
- Built for research and benchmarking more than for running client accounts day to day
Brand Radar takes a different approach from most tools here. Instead of asking you to define prompts and wait for data to build up, Ahrefs maintains its own index of AI responses (more than 448 million prompts across AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and Copilot) and lets you search it for any brand or category.
For a marketing agency, that’s useful in two situations. The first is prospecting: you can type in a prospect’s brand and their competitors and see how they compare in AI answers right away, with no domain cap on what you look up. The second is market context. When a client asks how they stack up across their whole category, a large pre-built index answers that faster than a set of 100 hand-picked prompts.
Where it’s weaker is the client-by-client tracking that most retainers are built on. Tracking the specific prompts you’ve agreed with a client is a separate custom prompts add-on, and the main plan runs on a monthly allowance of checks, which takes a bit of planning to budget. It’s a strong research layer, and many agencies will pair it with a dedicated tracking tool.
Ahrefs Brand Radar pricing: From $199/month for the AI Visibility Index. Custom prompt tracking starts at $50/month.
Best AI visibility tool for generous prompt limits on a simple dashboard
SE Visible
SE Visible pros:
- Unlimited users on every plan
- A generous prompt allowance at the entry level
- Clean dashboards that are easy to walk a client through
SE Visible cons:
- Projects are capped per plan, so larger rosters need a custom quote
- Covers five engines, without Claude or Copilot
- Focused on tracking and reporting, with fewer built-in content workflows
SE Visible is the standalone AI visibility product from SE Ranking, a name most SEO agencies will know. It doesn’t try to do everything. It tracks visibility, sentiment, and citation sources across ChatGPT, Gemini, Google AI Mode, Perplexity, and AI Overviews, refreshes results daily, and presents it all in dashboards that are simple enough to share with a client without a walkthrough.
The value is good at the entry level. The Basic plan gives you 200 prompts for $99/month, and every plan lets you invite unlimited users. The limit you’ll run into as an agency is projects: three on Basic, five on Core, and ten on Plus. If you have more than ten clients, you’re into custom plan territory.
That makes SE Visible a nice fit for a small agency with a few accounts that wants reliable tracking and tidy reports without much setup. If you need broader engine coverage, pitch tooling, or content workflows, you’ll want to look higher up this list.
SE Visible pricing: From $99/month for Basic with 200 prompts and three projects. Core is from $189/month with 450 prompts and five projects. Plus is from $355/month with 1,000 prompts and ten projects. 10-day free trial.
Best AI visibility tool for technical AI-readiness work
Scrunch
Scrunch pros:
- The Agent Experience Platform serves AI crawlers a clean, machine-readable version of client pages
- Agent traffic monitoring, personas, and page audits alongside prompt tracking
- An agency partner program with referral commissions and prospecting licenses
Scrunch cons:
- User licenses are capped at three on Starter and five on Growth
- A higher starting price than most tools on this list
Most AI visibility tools tell you what AI engines say about a client. Scrunch also works on what AI engines see when they visit the client’s site. Its Agent Experience Platform (AXP) creates a parallel, AI-ready version of a site’s pages and serves it to AI agents at the CDN layer. The clutter gets stripped out, the content gets restructured for machines, and human visitors see no difference.
For agencies with technical SEO in their DNA, or clients on heavy JavaScript sites, that’s a distinctive service to offer. The rest of the platform covers the expected ground: a prompt manager, citation tracking, agent traffic monitoring, persona-based prompts, and page audits.
The agency fit is a little mixed. Scrunch runs a partner program with referral commissions of up to 20%, prospecting licenses for pitch environments, and Data API access. But the public plans cap user licenses (three on Starter, five on Growth), and at $250/month and up, it’s priced for larger retainers.
Scrunch pricing: From $250/month (billed annually) for Starter with 350 custom prompts and three users. Growth is $417/month (billed annually) with 700 custom prompts and five users. Enterprise is custom.
Best AI visibility tool for tying AI visibility to revenue
AthenaHQ
AthenaHQ pros:
- Shopify and Google Analytics integrations connect AI visibility to site and store performance
- Tracks 11 AI models, with unlimited seats on the Starter plan
- An Action Center that points to the content to create or update
AthenaHQ cons:
- Credit-based pricing makes costs harder to forecast across clients
- A high starting price for a smaller marketing agency
At some point, every client stops asking “are we visible?” and starts asking “is this making us money?” AthenaHQ is built for that conversation. Its Shopify and Google Analytics integrations connect AI visibility data to what happens on the client’s site and store, which gives you something concrete to put in a quarterly review, especially for e-commerce clients.
Coverage is broad, with 11 models including ChatGPT, Gemini, Claude, and Perplexity, and the Starter plan comes with unlimited team seats. An Action Center recommends which content to create or update and explains why it matters, so the platform does more than report.
The thing to think through is the credit model. The Starter plan includes 3,600 credits a month, and additional credits cost extra. When you’re spreading that allowance across several clients, engines, and refresh schedules, forecasting what each account will consume takes some effort. It suits an agency with a few commerce-focused clients who care about attribution more than it suits a broad roster.
AthenaHQ pricing: From $295/month for Starter with 3,600 monthly credits. Enterprise is custom.
Which AI visibility tool should your marketing agency use?
It depends on where your marketing agency is with AI visibility as a service.
If it’s becoming a real service line and you want one tool that covers tracking, recommendations, content, reporting, and pitching for every client on your roster, Rankshift is where we’d start (and yes, we would say that). The combination of unlimited users and projects with per-client scheduling is what lets it fit both a five-person agency and a group with several offices.
If your work is concentrated in a few enterprise accounts with strict security requirements, Profound is worth the conversation. If your team lives in Semrush or Ahrefs, their AI visibility products are a sensible first step before you add a dedicated platform.
Whichever way you lean, run a proper trial before you commit. Set up one real client with their priority prompts, competitors, and markets, and see what the data looks like after two weeks. Then do the math for your whole roster, not for one account: prompts, engines, seats, and clients. The tool that looks cheapest on the pricing page is often not the cheapest once ten clients are on it.
