Large language models (LLMs) have shifted how people search for information. In traditional search, optimisers could analyse keywords, page rankings and clicks. AI search is more opaque because conversational assistants sometimes answer questions from their training data and other times retrieve fresh information through retrieval‑augmented generation (RAG). A recent clickstream study covering 80 million ChatGPT […]
LLM tracking tools are becoming the new must-have stack for Generative Engine Optimization (GEO). And honestly, that shift is inevitable. We’ve spent years measuring rankings, traffic, impressions, and CTR. But today, when people ask AI for answers, none of those metrics matter if your brand isn’t showing up inside the response. Simply, if ChatGPT, Perplexity, […]
If you’re here, you’re probably using Otterly AI, or you’ve tested it, and you’re not convinced it’s enough for serious AI visibility tracking. That’s understandable. Users praise Otterly AI for easy setup and intuitive dashboards, but they also call out a steep learning curve, cluttered UI, and difficulty turning visibility data into actionable steps for […]
AI visibility refers to how often and in what context your brand appears in responses generated by artificial intelligence systems, particularly large language models (LLMs) like ChatGPT, Claude, Gemini, and Perplexity AI. Unlike traditional search engine optimization (SEO), which focuses on ranking in search results, AI visibility measures your brand’s presence in conversational AI responses that […]
Generative answer engines such as Claude AI deliver concise conversational answers, often with citations, and many users now rely on them for product research, comparison shopping and general knowledge. In May 2025 Claude.ai recorded around 99.7 million visits with users spending over six minutes per session. Similar research shows that AI‑referred sessions across multiple GA4 properties jumped from 17,076 to 107,100 in […]
How to Track AI Traffic in Google Analytics AI chatbots are sending visitors to websites, but most marketers have no idea it’s happening. When someone asks ChatGPT or Perplexity a question and clicks through to your site, that traffic often gets buried in your analytics data or shows up as mysterious “direct” visits. Learning how […]
Perplexity AI is an AI search engine that answers questions with citations and links back to its sources. When a user clicks one of those links your site receives a referral, and that traffic is often high intent because the user already saw a summary and chose to click through. Understanding how much traffic comes […]
Millions of people ask assistants like Claude for answers, and those agents include links to the sources they trust. When someone clicks or copies one of those citations, they end up on your site. GA4, however, lumps most of those visits into “Direct” or “Referral,” because AI front‑ends often strip referrer data and the default […]
For years SEO professionals optimised content to rank on Google’s blue links. In 2025, search is rapidly shifting toward large language models (LLMs) that answer questions directly. Perplexity AI is part of this shift. It delivers concise, conversational answers and lists the sources it uses, which has made it a trusted alternative to traditional search. […]
AI search platforms like ChatGPT, Perplexity, Gemini and Claude are redefining how people discover brands. To stay visible you need tools that monitor where your brand shows up, benchmark you against competitors and offer actionable suggestions. This article compares two leading AI visibility platforms, Rankshift and Peec AI, with a focus on pricing, flexibility, user […]
