2026

A year ago, “how do we rank in Copilot?” was a question almost nobody in marketing was asking. Now it’s on the agenda in most SEO meetings I sit in on. Copilot is stitched into Windows, Edge, Bing, and Microsoft 365, so when it names a brand inside an answer, that answer lands in front […]

Two years ago, tracking your search visibility meant one thing: knowing where you ranked in Google’s ten blue links. That job is now half the story. When someone asks ChatGPT for the best CRM, or Google drops an AI Overview above the organic results, your brand is either inside that answer or it isn’t. A […]

People do not just Google things anymore. A growing share of them open Claude, type a question in plain language, and take whatever answer comes back at face value. If Claude names a competitor when someone asks for “the best project management tool for agencies” and never mentions you, that is a sale you lost […]

Answer Engine Optimization (AEO) is the practice of shaping content so it gets cited, quoted, and summarized inside AI answer engines like ChatGPT, Perplexity, Google AI Overviews, and Gemini. It matters now because more than two thirds of Google searches end without a click, buyers evaluate products through AI before ever visiting a website, and […]

Search is splitting in two. People still type queries into Google, but more and more of them now ask ChatGPT, Perplexity, Gemini, and Claude instead, and they take the answer the model gives them without ever clicking a link. That shift has a name, Generative Engine Optimization (GEO), also called Answer Engine Optimization (AEO), and […]

Mistral has quietly become the AI engine that marketing teams keep forgetting to measure. It is Europe’s most valuable AI company, its Le Chat assistant now runs free, Pro, Team, and Enterprise tiers, and it is the default assistant a growing number of European users reach for instead of ChatGPT. If your buyers ask Le […]

Search is quietly splitting in two. There’s the old world of ten blue links, and there’s the new one, where ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and Copilot read the web for your customers and hand back a single, confident answer. In that second world, ranking #1 doesn’t help much if the AI never […]

If you sell anything in 2026, there’s a new shelf you’re either on or missing from: the answer ChatGPT gives when someone asks it what to buy. Traditional SEO tells you where you rank on a page of blue links. GEO (generative engine optimization) tells you whether the AI even mentions you, and Dageno AI […]

A few years ago, ranking on Google was the whole game. Now a growing share of your buyers never see a list of blue links at all. They ask Perplexity a question, read the synthesized answer, click one or two of the numbered citations, and move on. If your brand is named and cited in […]

Backlinks are still one of the strongest signals search engines use to decide who ranks, and that has not changed in the age of AI search. If anything, it matters more: the links and mentions that earn you rankings are increasingly the same signals that get your brand cited inside ChatGPT, Perplexity, and Google’s AI […]