Large language models are becoming a default starting point for research, decisions, and daily work. When someone asks ChatGPT, Perplexity, or Bing Chat a question, the answer often includes references to outside sources. Being one of those cited sources is no longer a nice to have; it is a new form of visibility. For brands, […]
As AI tools like ChatGPT, Perplexity, and Google’s AI Overviews change how people search online, the rules of visibility are shifting fast. In this case study, we look at how Depends — a Belgian SEO agency — responded to this shift by launching a new service: Generative Engine Optimization (GEO). Instead of relying on old […]
Perplexity isn’t a typical search engine. It’s an answer engine that scans the web, picks out useful parts, and creates short, clear responses. Each answer includes in-text links to the sources it used. Being one of those sources can help more people discover your site, and it can bring you backlinks and traffic. However, getting […]
AI-powered search is changing how we track website traffic. This guide shares top tips and answers common questions, so you can confidently track and understand referrals from ChatGPT. 1) Know how ChatGPT referral traffic works Sometimes, ChatGPT includes links to websites in its answers. When someone clicks one of those links, OpenAI often adds a […]
Google’s AI Overviews are changing how people discover information. Instead of blue links and a featured snippet, many searches now show a generative answer that pulls from multiple sources and sits at the top of the page. These responses often cite the pages they used. That makes them a new layer of visibility you can’t […]
OpenAI’s ChatGPT gained millions of users in its first week, and by early 2025 reports suggested more than 700 million weekly users. Exploding Topics’ research found that users send 2.5 billion prompts every day. While most ChatGPT interactions involve coding, writing or brainstorming, about 30% of prompts are search-like according to research published by SparkToro. This still amounts […]
Sam Altman, OpenAI’s CEO, announced that ChatGPT reached 800 million weekly active users during OpenAI’s Dev Day in early October 2025. Google’s AI overviews appear on a growing share of queries, and Semrush predicts that AI-driven traffic will outpace traditional search by 2027. AI search is on the move. This zero-click environment means people often […]
When users ask ChatGPT for recommendations, product comparisons, or problem-solving advice, the assistant often mentions brands instead of listing search results. These mentions can sway purchasing decisions because users trust conversational answers and conversion rates in AI search are high. Monitoring what ChatGPT says about your company lets you gauge reputation in real time and […]
The shift from SEO to AEO Search engines are changing. Traditional Search Engine Optimization (SEO), which focuses on ranking web pages in search results, is being challenged by a new approach—Answer Engine Optimization (AEO). With the rise of AI-driven answer engines like ChatGPT, Google Gemini, and Perplexity, search is moving away from listing multiple links […]
ChatGPT attracts 1.4 billion visitors every month. Your online visibility now depends significantly on how well you rank on this platform. A startling prediction from Gartner reveals brands could lose 50% or more of their organic search traffic by 2028 as AI-powered search gains momentum. AI-enhanced search will likely attract 79% of consumers by 2026. […]
