Citations in AI search are the visible sources behind an answer. They show up as cards, links, or footnotes inside the response itself, not buried in a page or hidden behind anchor text. That shift matters. In generative search, visibility no longer comes from ranking highest on a results page. It comes from being included […]
Marketers love a good battle, and right now, the trenches are dug deep around AI search optimization (specifically GEO vs SEO!) Scroll LinkedIn and you’ll notice something interesting: most arguments aren’t really about tactics but labels. On one side, you’ll see bold claims like ‘SEO is dead,’ and that generative engines demand an entirely new […]
Generative AI has changed how people discover products and make decisions. Instead of scanning lists of links, users ask ChatGPT, Perplexity, Gemini or Google’s AI‑assisted search engines for advice and recommendations. These systems synthesize information and often answer questions directly, which means fewer clicks and less visibility in traditional analytics. Brands that want to stay […]
Can you track brand mentions in AI search? Yes. Dedicated AI visibility platforms run thousands of prompts across engines like ChatGPT, Google AI Overviews, Perplexity and Gemini, capture responses, extract brand mentions and citations, then compute share‑of‑voice, visibility and sentiment metrics. Manual tracking fails because AI answers vary with each run, rarely cite sources and […]
