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February 9, 2026

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What is share‑of‑voice in AI search?

February 9, 2026 Pieter Verschueren

What is share‑of‑voice in AI search? Share‑of‑voice (AI SOV) measures the percentage of AI‑generated answers that mention or cite your brand compared with all brands. It captures how trusted and visible your brand is within AI search engines. In this context, brand visibility refers to the fraction of answers where your brand appears at all, […]

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