Track your prompts at least once per week. Three times per week is better if you want a reliable data sample and faster signal detection. AI answers change quickly, especially when new content is published or models update their retrieval patterns. If you track too infrequently, you miss volatility. If you track too often without […]
GEO Case Study: Student Verhuis Service
Background and goals Student Verhuis Service had dominated traditional SEO for years through its long partnership with Doublesmart. Strong rankings, solid CRO and successful Digital PR were already in place. Instead of defending a Google-first position, the ambition shifted toward the next search layer: AI-driven discovery. The objectives were: GEO Strategy To compete in AI […]