Pieter Verschueren is the co-founder of Rankshift AI and Depends SEO agency. He specializes in SEO and the emerging field of Generative Engine Optimization, where he helps brands understand and improve their visibility in AI-generated answers from tools like ChatGPT, Google Gemini, AI Overviews, AI Mode and Perplexity.
How to Select an AI Visibility Tool AI search is no longer experimental. ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity AI, and Microsoft Copilot are shaping brand discovery in real time. Buyers are making decisions before they ever click a blue link. That shift created a new category: AI visibility tools. But based on combined […]
Monitoring what ChatGPT says about your brand is becoming as important as tracking search results. As of July 21 2025, TechCrunch reported that the generative AI assistant processes over 2.5 billion queries per day and often recommends products by name rather than listing links. Large language models (LLMs) are AI models designed to understand and […]
Modern marketing isn’t just about ranking in traditional search engines any more. Generative models like ChatGPT, Perplexity AI and Google’s answer‑engine features now influence what prospects see first. Searchable was one of the earliest platforms to help brands monitor and improve their visibility inside these AI answers, but it isn’t the only option.Its credit‑based pricing […]
Background and goals Caliber is an enterprise stakeholder intelligence platform that helps large organisations measure and manage corporate reputation. Focused on Fortune 500 and multinational companies, it provides data driven insights into stakeholder perception across markets. The platform combines reputation analytics, benchmarking, and executive reporting to support communications, marketing, and leadership teams in protecting brand […]
You can rank #1 on Google and still be invisible to AI. I learned this tracking our brand’s performance last quarter. We held top positions for multiple competitive keywords. But when I searched our core topics across ChatGPT, Perplexity, and Claude, we were… nowhere. And our competitor who ranked #6 on Google, showed up in […]
What is share‑of‑voice in AI search? Share‑of‑voice (AI SOV) measures the percentage of AI‑generated answers that mention or cite your brand compared with all brands. It captures how trusted and visible your brand is within AI search engines. In this context, brand visibility refers to the fraction of answers where your brand appears at all, […]
LLMs aren’t going away. They’re a new, important way to drive awareness and traffic. They change the way people search and use information across the internet. At Rankshift, we’ve been leading this change — testing, studying, and improving strategies that help content show up in AI-generated answers. We believe that sharing knowledge makes it stronger. […]
Citations in AI search are the visible sources behind an answer. They show up as cards, links, or footnotes inside the response itself, not buried in a page or hidden behind anchor text. That shift matters. In generative search, visibility no longer comes from ranking highest on a results page. It comes from being included […]
Marketers love a good battle, and right now, the trenches are dug deep around AI search optimization (specifically GEO vs SEO!) Scroll LinkedIn and you’ll notice something interesting: most arguments aren’t really about tactics but labels. On one side, you’ll see bold claims like ‘SEO is dead,’ and that generative engines demand an entirely new […]
Generative AI has changed how people discover products and make decisions. Instead of scanning lists of links, users ask ChatGPT, Perplexity, Gemini or Google’s AI‑assisted search engines for advice and recommendations. These systems synthesize information and often answer questions directly, which means fewer clicks and less visibility in traditional analytics. Brands that want to stay […]
