Pieter Verschueren is the co-founder of Rankshift AI and Depends SEO agency. He specializes in SEO and the emerging field of Generative Engine Optimization, where he helps brands understand and improve their visibility in AI-generated answers from tools like ChatGPT, Google Gemini, AI Overviews, AI Mode and Perplexity.
Your brand might dominate Google’s first page and still be a ghost inside ChatGPT. Welcome to the new rules of discovery. There’s a revenue leak in most marketing funnels right now, and majority teams are still not paying attention. It works like this: a potential buyer opens ChatGPT (or Perplexity, or Gemini) and asks for […]
Generative answer engines such as Claude AI deliver concise conversational answers, often with citations, and many users now rely on them for product research, comparison shopping and general knowledge. In May 2025 Claude.ai recorded around 99.7 million visits with users spending over six minutes per session. Similar research shows that AI‑referred sessions across multiple GA4 properties jumped from 17,076 to 107,100 in […]
How to Track AI Traffic in Google Analytics AI chatbots are sending visitors to websites, but most marketers have no idea it’s happening. When someone asks ChatGPT or Perplexity a question and clicks through to your site, that traffic often gets buried in your analytics data or shows up as mysterious “direct” visits. Learning how […]
Perplexity AI is an AI search engine that answers questions with citations and links back to its sources. When a user clicks one of those links your site receives a referral, and that traffic is often high intent because the user already saw a summary and chose to click through. Understanding how much traffic comes […]
Millions of people ask assistants like Claude for answers, and those agents include links to the sources they trust. When someone clicks or copies one of those citations, they end up on your site. GA4, however, lumps most of those visits into “Direct” or “Referral,” because AI front‑ends often strip referrer data and the default […]
For years SEO professionals optimised content to rank on Google’s blue links. In 2025, search is rapidly shifting toward large language models (LLMs) that answer questions directly. Perplexity AI is part of this shift. It delivers concise, conversational answers and lists the sources it uses, which has made it a trusted alternative to traditional search. […]
AI search platforms like ChatGPT, Gemini, Google AI Overviews, Perplexity and Claude have changed how people find brands. Instead of ranking for keywords, you now have to worry about whether an AI assistant mentions you at all, whether it cites your site, and what it says about you next to your competitors. To stay on […]
Large language models are becoming a default starting point for research, decisions, and daily work. When someone asks ChatGPT, Perplexity, or Bing Chat a question, the answer often includes references to outside sources. Being one of those cited sources is no longer a nice to have; it is a new form of visibility. For brands, […]
As AI tools like ChatGPT, Perplexity, and Google’s AI Overviews change how people search online, the rules of visibility are shifting fast. In this case study, we look at how Depends — a Belgian SEO agency — responded to this shift by launching a new service: Generative Engine Optimization (GEO). Instead of relying on old […]
Perplexity isn’t a typical search engine. It’s an answer engine that scans the web, picks out useful parts, and creates short, clear responses. Each answer includes in-text links to the sources it used. Being one of those sources can help more people discover your site, and it can bring you backlinks and traffic. However, getting […]
