Pieter Verschueren

The shift from SEO to AEO Search engines are changing. Traditional Search Engine Optimization (SEO), which focuses on ranking web pages in search results, is being challenged by a new approach—Answer Engine Optimization (AEO). With the rise of AI-driven answer engines like ChatGPT, Google Gemini, and Perplexity, search is moving away from listing multiple links […]

ChatGPT attracts 1.4 billion visitors every month. Your online visibility now depends significantly on how well you rank on this platform. A startling prediction from Gartner reveals brands could lose 50% or more of their organic search traffic by 2028 as AI-powered search gains momentum. AI-enhanced search will likely attract 79% of consumers by 2026. […]

Search engines are changing fast, and old SEO methods aren’t enough to keep your brand visible anymore. With the growth of AI-powered search engines and Large Language Models (LLMs), marketers need to learn a new way of doing things. That’s where Generative Engine Optimization (GEO) comes in – a group of strategies that help your brand get […]

What is answer engine optimization (AEO)? Answer engine optimization (AEO) means structuring and formatting your content so that AI‑powered answer engines can easily understand, extract and cite it. Unlike traditional search engines that show lists of links, answer engines deliver direct responses through snippets, panels or voice assistants. The goal is to become the definitive […]

“SEO is dead.”  “GEO is the new SEO.”  “If you’re not optimizing for ChatGPT, you’re already invisible.”  Scroll through LinkedIn for five minutes and you’ll see a dozen posts like these. Every week there’s a new hot take, a new acronym, a new “the sky is falling” post from someone who discovered AI search last […]