Pieter Verschueren is the co-founder of Rankshift AI and Depends SEO agency. He specializes in SEO and the emerging field of Generative Engine Optimization, where he helps brands understand and improve their visibility in AI-generated answers from tools like ChatGPT, Google Gemini, AI Overviews, AI Mode and Perplexity.
“SEO is dead.” “GEO is the new SEO.” “If you’re not optimizing for ChatGPT, you’re already invisible.” Scroll through LinkedIn for five minutes and you’ll see a dozen posts like these. Every week there’s a new hot take, a new acronym, a new “the sky is falling” post from someone who discovered AI search last […]
