Sam Altman, OpenAI’s CEO, announced that ChatGPT reached 800 million weekly active users during OpenAI’s Dev Day in early October 2025. Google’s AI overviews appear on a growing share of queries, and Semrush predicts that AI-driven traffic will outpace traditional search by 2027. AI search is on the move. This zero-click environment means people often […]
When users ask ChatGPT for recommendations, product comparisons, or problem-solving advice, the assistant often mentions brands instead of listing search results. These mentions can sway purchasing decisions because users trust conversational answers and conversion rates in AI search are high. Monitoring what ChatGPT says about your company lets you gauge reputation in real time and […]
The shift from SEO to AEO Search engines are changing. Traditional Search Engine Optimization (SEO), which focuses on ranking web pages in search results, is being challenged by a new approach—Answer Engine Optimization (AEO). With the rise of AI-driven answer engines like ChatGPT, Google Gemini, and Perplexity, search is moving away from listing multiple links […]
ChatGPT attracts 1.4 billion visitors every month. Your online visibility now depends significantly on how well you rank on this platform. A startling prediction from Gartner reveals brands could lose 50% or more of their organic search traffic by 2028 as AI-powered search gains momentum. AI-enhanced search will likely attract 79% of consumers by 2026. […]
Search engines are changing fast, and old SEO methods aren’t enough to keep your brand visible anymore. With the growth of AI-powered search engines and Large Language Models (LLMs), marketers need to learn a new way of doing things. That’s where Generative Engine Optimization (GEO) comes in – a group of strategies that help your brand get […]
What is answer engine optimization (AEO)? Answer engine optimization (AEO) means structuring and formatting your content so that AI‑powered answer engines can easily understand, extract and cite it. Unlike traditional search engines that show lists of links, answer engines deliver direct responses through snippets, panels or voice assistants. The goal is to become the definitive […]
Nowadays marketers are continually challenged to adapt their strategies to keep pace with technological advancements and shifting consumer behaviors. One of the most transformative developments currently reshaping the digital landscape is Generative Engine Optimization (GEO). GEO, or Generative Engine Optimization, is the practice of taking deliberate steps to increase references and citations to your brand […]
