How to track brand mentions in ChatGPT?

When users ask ChatGPT for recommendations, product comparisons, or problem-solving advice, the assistant often mentions brands instead of listing search results. These mentions can sway purchasing decisions because users trust conversational answers and conversion rates in AI search are high. Monitoring what ChatGPT says about your company lets you gauge reputation in real time and spot emerging trends or crises.

Tracking brand mentions in ChatGPT also uncovers feedback for product development, identifies influencers, and shows where competitors are gaining ground.

What is a brand mention in ChatGPT?

A “brand mention” is any appearance of your company name, product or service in a ChatGPT answer. ChatGPT brand mentions differ from citations (which include a URL). Research shows ChatGPT mentions brands about three times more often than it cites sources. Since citations are limited, optimizing for mentions is critical for your visibility in AI search.

Challenges of Tracking Brand Mentions in ChatGPT

Unlike traditional search, ChatGPT doesn’t provide impression or click data. Responses vary by prompt and may change as models update. Because there is no submit-my-brand button, you can’t directly feed data into ChatGPT the way you submit a sitemap to Google; instead you must earn brand mentions organically through credible references and high-quality content.

Key challenges for tracking brand mentions in ChatGPT

• Variable answers: ChatGPT responses change based on context, version and randomization, making it hard to reproduce results.
• Limited user data: You cannot see queries users ask about your brand, so you must infer common prompts by brainstorming or using community feedback.
• No built-in analytics: Unlike Google Search Console, ChatGPT provides no dashboard. Tracking requires external AI visibility tools or manual tests.
• Multi-platform landscape: Other large language models (Gemini, Perplexity, Claude, Copilot) each produce their own answers; tracking should cover multiple AI engines.

Step-by-Step Guide to Tracking Your Brand Mentions in ChatGPT

1. Define key prompts: Brainstorm or research questions your target audience might ask that are relevant to your brand. Use keywords from customer support tickets, forum discussions, PAA (People Also Ask) questions and extract longtail queries from Google Search Console.
2. Test manually: Open ChatGPT and ask those prompts. Document whether your brand appears, how it is described, and which competitors are mentioned.
3. Set up monitoring tools: Choose a tool such as Rankshift. Enter your domain, brand name and a set of prompts. Check at scale how often ChatGPT mentions your brand and track changes over time.
4. Track external signals: Set up Google Alerts for variations of your brand name and key products; monitor review sites, forum posts and social media. AI systems often draw from these sources.
5. Analyze sentiment and context: When a tool flags a mention, read the full answer to understand context. Is the tone positive, neutral or negative? Does the answer accurately reflect your offerings? Use a tool like Rankshift to monitor sentiment, but verify manually.
6. Investigate citations: If ChatGPT cites a source when mentioning your brand, click through to identify which publication is influencing the AI. Building relationships with those outlets can amplify mentions. Brand building is the new linkbuilding.
7. Benchmark competitors: Compare your AI visibility, sentiment and citation counts against competitors. Identify what content or PR strategies they use (e.g., being featured on high-authority websites or in Q&A articles) and replicate or improve upon them.
8. Iterate: Regularly refresh your list of prompts, update your monitoring dashboards and adjust your content and PR strategy accordingly. Generative search is still changing fast, and agility is key.

Strategies to Increase Your Brand Mentions in ChatGPT

Tracking is only half the battle. To earn brand mentions you need to become a reliable source. Here are effective strategies distilled from leading experts:

1. Publish authoritative, citable content: Create in-depth articles, research reports and data studies that answer specific questions. Include statistics, expert interviews and original quotes; AI models reward pages with unique, verifiable information. Use clear headings, bullet lists and FAQs to make your content easy for ChatGPT to extract.
2. Earn quality backlinks and citations: High authority scores correlate with ChatGPT mentions. Pursue guest posts, digital PR campaigns, podcasts and industry roundups to secure citations from reputable sources. Focus on topical relevance rather than random links.
3. Target niche queries and long-tail topics: Write detailed guides and answer questions that mainstream competitors ignore. ChatGPT often favours specialized sources when addressing specific use cases.
4. Engage in communities: Actively participate on Reddit, Quora, LinkedIn groups and industry forums. Provide genuine value rather than promotional posts; build credibility as a subject-matter expert.
5. Leverage digital PR and influencer outreach: Secure coverage on high-authority news sites, blogs and podcasts. Feature thought-leading quotes and case studies; partner with influencers to talk about your brand.
6. Maintain consistent brand information: Ensure your company name, product names, prices and key facts are uniform across your website, social profiles, review platforms and directories. AI models cross-reference multiple sources; inconsistencies erode trust.
7. Create comparison and “best of” content: Write fair, balanced comparisons of products and solutions (including competitors). ChatGPT often references such pages when users ask for product comparisons.
8. Optimize for AI crawlers: Include structured data (FAQ, How-To schema, organization markup), allow ChatGPT bots in your robots.txt and set up an API or well-structured FAQ page so AI can easily ingest accurate information. Keep content updated; outdated information can harm trust and reduce mentions.
9. Focus on Bing and other search engines: Research shows a high overlap between Bing top results and ChatGPT citations. Optimize your pages for both Google and Bing by building authority, creating quality content and ensuring technical SEO (page speed, mobile friendliness) is strong.
10. Monitor and respond to sentiment: Use sentiment analysis tools such as Rankshift to identify negative or inaccurate mentions. Address them through customer support, improved documentation and transparent communication. You should do everything you can to prevent ChatGPT from portraying you negatively.

Why should you use a tool to track brand mentions in ChatGPT?

Tracking when your brand is mentioned in ChatGPT is important because more people now learn about products through AI tools instead of search engines. If a chatbot suggests a tool or brand, it can directly impact what people choose to buy. However, these mentions don’t show up in regular analytics. A tracking tool helps you see when and where your brand shows up in AI models like ChatGPT, Perplexity, or Claude, and how it compares to your competitors.

A ChatGPT brand monitoring tool gives you a clearer picture of whether your brand is becoming more or less visible, which sources AI pulls from, and where you might influence future results. Without this insight, you’re missing out on what’s quickly becoming a new version of Google for millions of people.

Best tools to track ChatGPT Brand Mentions

Tool	Pricing	Pros	Cons	Flexibility
Rankshift	€49–€639/month	Full control over models, frequency, users, and regions; 30-day free trial; credit-based system	Requires manual credit management	10/10
Otterly.AI	$29–$989/month	Simple setup; daily automation; low entry price; add-ons available	Limited configuration freedom; paid add-ons for extra models	7/10
SE Ranking	$65–$259/month	Integrated into SEO workflow; no separate AI plan; good for teams already using SE Ranking	Limited models; capped users; lower customization	4/10
ZipTie	$99–$799/month	Strong EU coverage; Google Search Console integration; URL indexing checks	Focused mainly on AI Overviews; fewer model options	6/10
Profound AI	$499+/month	Enterprise-grade security; detailed prompt-level insights; multi-user access	No free trial; expensive; limited flexibility	5/10
Peec AI	€89–€499+/month	Excellent language support; unlimited team seats; multilingual tracking	Add-ons required for full model access	5/10
AthenaHQ	$295–$2,000+/month	Unlimited seats; strong collaboration tools; scalable credit system	No free trial; complex credit pricing	7/10
Semrush AI SEO Toolkit	$99 add-on + base plan	Integrated with Semrush ecosystem; high prompt capacity	Requires base Semrush subscription; costly for standalone users	4/10

1. Rankshift - Maximum Flexibility Champion

Pricing: €49-€639/month

Rankshift operates on a pure credit-based model, offering unparalleled flexibility for AI visibility tracking.

Pricing Tiers:

• Starter (€49): 5,000 credits
• Growth (€99): 12,500 credits
• Accelerator (€179): 25,000 credits
• Scale (€339): 50,000 credits
• Enterprise (€639): 100,000 credits

Credit System Explained:

• 2 credits = 1 AI response
• Tracking 1 query across 4 models = 8 credits
• Starter (€49) includes 5,000 credits = 2,500 messages

AI Models Tracked:

• ChatGPT
• AI Overviews
• AI Mode
• Gemini
• Claude
• Perplexity
• Mistral
• Llama

Standout Features:

• Full model selection freedom - choose any combination
• Unlimited projects and websites
• Unlimited team users with no per-seat fees
• All countries and languages supported with no restrictions
• Customizable tracking frequency (daily, weekly, or monthly)
• Industry’s longest free trial with full access: 30 days with 2,800 credits, no credit card required

Best For: Agencies and enterprises needing complete control over tracking parameters across multiple clients and regions.

Flexibility Score: 10/10

2. Otterly.AI

Pricing: $29-$989/month

Otterly.AI offers fixed-tier pricing with automatic daily tracking, making it simple for teams that prefer preset configurations.

Pricing Tiers:

• Lite ($29): 15 prompts
• Standard ($189): 100 prompts
• Premium ($989): 400 prompts
• Pro ($989): 1,000 prompts with GEO URL audits

AI Models Tracked:

• Google AI Overviews
• ChatGPT
• Perplexity
• MS Copilot (base models)
• AI Mode (available as paid add-ons)
• Gemini (available as paid add-ons)

Standout Features:

• Affordable entry point at just $29/month
• Unlimited brand reports across all tiers
• 14-day free trial with full access
• Add-on options: +$99 for 100 extra prompts
• Automatic daily tracking eliminates manual scheduling

Best For: Small businesses and individual marketers starting with AI visibility tracking on a budget

Flexibility Score: 7/10

3. SE Ranking

Pricing: $65-$259/month (AI features integrated)

SE Ranking integrates AI visibility tracking directly into its comprehensive SEO platform, eliminating the need for separate subscriptions.

Pricing Tiers:

• Essential ($65): Limited keywords, 3 projects, 1 user
• Pro ($119): 2,000 keywords, 30 projects, 3 users
• Business ($259): 5,000+ keywords, 40 projects, 5 users

AI Models Tracked:

• AI Overviews
• AI Mode
• ChatGPT

Standout Features:

• AI tracking built into main SEO plans at no extra cost
• Full integration with traditional SEO workflows
• 14-day free trial tracking 20 keywords
• Additional team members: +$45 per user
• Configurable tracking frequency options
• Available in all countries where AI Overviews are active

Best For: Marketing teams already using or planning to use SE Ranking for traditional SEO work.

Flexibility Score: 4/10

4. ZipTie

Pricing: $99-$799/month

ZipTie specializes in AI Overviews tracking with particularly strong coverage across European markets.

Pricing Tiers:

• Basic ($99-179): 400-1,000 AI search checks
• Standard ($299-319): 1,600-3,000 checks
• Pro ($699-799): 4,000-10,000 checks

AI Models Tracked:

• Google AI Overviews
• ChatGPT
• Perplexity

Standout Features:

• Google Search Console integration (1-10 properties based on plan)
• URL indexing checks included (10k-100k per plan)
• 14-day free trial with 10k credits
• Clean, intuitive dashboards

Best For: European businesses and agencies needing multi-country AI visibility tracking, especially in markets beyond English-speaking regions

Flexibility Score: 6/10

5. Profound AI

Pricing: $499+/month

Profound AI targets enterprise clients and regulated industries with advanced security certifications and prompt-level insights.

Pricing Tiers:

• Lite ($499): 200 prompts, 1 region, 4 model selection
• Enterprise (Custom): Custom volumes, multiple regions, expanded model access

AI Models Tracked:

• ChatGPT
• Perplexity
• Gemini
• Copilot
• Claude

Standout Features:

• SOC 2 Type II compliance for regulated industries
• Single Sign-On (SSO) on Enterprise plans
• Dedicated support channels
• Detailed prompt-level insights and analytics
• Multiple users with enterprise-grade access controls

Best For: Large enterprises and organizations in regulated industries (finance, healthcare, legal) requiring compliance certifications and advanced security

Important Note: No free trial available; demo only

Flexibility Score: 5/10

6. Peec AI

Pricing: €89-€499+/month

Peec AI distinguishes itself with exceptional language support and unlimited team seats across all pricing tiers.

Pricing Tiers:

• Starter (€89): 25 prompts, 3 countries
• Pro (€199): 100 prompts, 5 countries
• Enterprise (€499+): 300+ prompts, 10+ countries

AI Models Tracked:

• ChatGPT
• Perplexity
• Google AI Overview
• Claude (paid add-ons)
• Gemini (paid add-ons)
• AI Mode (paid add-ons)
• DeepSeek (paid add-ons)

Standout Features:

• Unlimited seats on all plans (no per-user fees)

Best For: Global brands and multilingual content teams tracking AI visibility across diverse language markets

Flexibility Score: 5/10

7. AthenaHQ

Pricing: $295-$2,000+/month

Backed by Y Combinator with a team of ex-Google/DeepMind engineers, AthenaHQ focuses on team collaboration and automation.

Pricing Tiers:

• Entry ($295): 3,500 credits
• Mid-tier ($545): 8,000 credits
• Enterprise ($2,000+): Custom credits

Credit System Explained:

• 1 credit = 1 AI response
• Tracking 1 query across 4 models = 4 credits
• Content creation = 40 credits per asset
• Overage pricing: +$100 per 1,250 additional credits

AI Models Tracked:

• ChatGPT
• Gemini
• Perplexity
• DeepSeek
• AI Overviews
• Claude
• Copilot

Standout Features:

• Unlimited seats with Role-Based Access Control (RBAC)
• 50,000 traffic events included (+$10 per 50,000 additional)

Best For: Growing teams and agencies needing robust collaboration features without per-seat pricing constraints

Important Note: No free trial; demo available

Flexibility Score: 7/10

8. Semrush AI SEO Toolkit

Pricing: $99/month ADD-ON + Base Subscription Required

Total Minimum Cost: $238.95/month

Semrush’s AI SEO Toolkit is an add-on to existing Semrush subscriptions, integrating AI visibility tracking into the established SEO platform.

Prompt Capacity by Plan:

• Add-on alone: 10 prompts per LLM daily
• With Pro ($139.95): 50 prompts per LLM
• With Guru ($249.95): 100 prompts per LLM
• With Business ($499.95): 200 prompts per LLM

AI Models Tracked:

• ChatGPT
• Perplexity
• AI Overviews
• AI Mode

Standout Features:

• Seamless integration with existing Semrush workflows
• 1 domain included; +$99/month per additional domain
• Team users based on main plan ($45-100 per additional user)
• Access to Semrush’s broader analytics and reporting

Best For: Existing Semrush users wanting to add AI visibility tracking to their current SEO workflow without switching platforms

Critical Note: This is NOT a standalone tool. It requires active Semrush subscription. The prompt capacity is significantly higher than “10 total” since it’s 10+ per LLM tracked.

Important Clarification: No separate free trial for AI toolkit, but Semrush offers 7-day trial for base plans

Flexibility Score: 4/10

Sources

• BrightEdge Technologies, Inc. ChatGPT Brand Mentions vs. Citations: What Triggers Visibility | BrightEdge. BrightEdge.

• Corp A, Corp A. How to rank for mentions in ChatGPT: The Complete 2025 Guide to AI Brand Visibility. ALM Corp. Published October 9, 2025.