Search engines are changing fast, and old SEO methods aren’t enough to keep your brand visible anymore. With the growth of AI-powered search engines and Large Language Models (LLMs), marketers need to learn a new way of doing things. That’s where Generative Engine Optimization (GEO) comes in – a group of strategies that help your brand get […]
As the digital landscape evolves, so does the way users search for information online. Traditional search engines like Google and Bing are gradually being replaced by answer engines powered by artificial intelligence (AI). These answer engines, such as ChatGPT and Google Gemini, provide direct responses to user queries instead of displaying multiple links. This shift […]
Nowadays marketers are continually challenged to adapt their strategies to keep pace with technological advancements and shifting consumer behaviors. One of the most transformative developments currently reshaping the digital landscape is Generative Engine Optimization (GEO). GEO, or Generative Engine Optimization, is the practice of taking deliberate steps to increase references and citations to your brand […]
