Citations in AI search are the visible sources behind an answer. They show up as cards, links, or footnotes inside the response itself, not buried in a page or hidden behind anchor text. That shift matters. In generative search, visibility no longer comes from ranking highest on a results page. It comes from being included […]
Marketers love a good battle, and right now, the trenches are dug deep around AI search optimization (specifically GEO vs SEO!) Scroll LinkedIn and you’ll notice something interesting: most arguments aren’t really about tactics but labels. On one side, you’ll see bold claims like ‘SEO is dead,’ and that generative engines demand an entirely new […]
