Core Optimization Concepts These are the foundational terms that define the field. Most are acronyms that practitioners use interchangeably, though each carries a distinct meaning and scope. GEO (Generative Engine Optimization) The practice of optimizing content so that AI-driven search engines can accurately find, understand, and cite it in generated responses. GEO is the AI-era […]
What Is the Difference Between GEO vs AEO?
A few years ago, getting found online meant ranking as a blue link in Google. Today, a growing share of users never clicks a single link. They type a question into ChatGPT, ask Perplexity for a recommendation, or let Google’s AI Overview summarize the answer before they even see the results. Two new optimization layers […]
7 AI Search Trends Reshaping How Brands Get Discovered in 2026
900 million people use ChatGPT every week. Google AI Overviews reach 1.5 billion monthly users. AI-referred traffic converts at 11.4% vs. 5.3% for organic search. And 93% of Google’s AI Mode sessions end without a single outbound click. AI search isn’t an emerging trend anymore. AI search has stopped being theoretical. The numbers are settled, […]