YouTube is becoming one of the most underestimated assets in an AI search strategy. New research presented at Brighton SEO, based on over 1.7 million AI citations, shows that YouTube is the second most cited social media platform across AI search engines. Yet the rules that govern AI visibility on YouTube are completely different from […]
How to Prove SEO Still Works When It No Longer Drives Traffic
If your monthly reports still lead with organic traffic as the headline metric, you have a problem. Not because traffic is irrelevant, but because it is increasingly failing to tell the complete story of what SEO delivers. The numbers are stark. According to recent research, 93% of AI-assisted searches do not end with a click. […]