Most of the attention around ChatGPT ads has gone to the sponsored text placements that sit under an answer. But if you sell physical products, the format worth your time is shopping ads: a scrollable carousel of product cards that appears at the bottom of a conversation, each showing your brand, product name, price, availability, […]
How to Set Up Custom Audiences in ChatGPT Ads
ChatGPT ads don’t give you much of the targeting you’re used to. There are no keyword lists, no detailed audience builder like Meta’s, and no interest checkboxes. You describe the kind of person you want to reach in plain language (that’s what context hints are for), and OpenAI handles the actual delivery from there. Custom […]
ChatGPT Ads Conversion Tracking: How to set it up
If you’re going to spend money on ChatGPT ads, you need to know what those ads actually do once someone clicks. That’s what conversion tracking is for: connecting a click on your ad to a real outcome on your site, whether that’s a lead form, a trial signup, or a purchase. The good news is […]
ChatGPT Ads Tutorial: How to set up your first campaign
New ad platforms don’t come along very often. Google search ads, the Meta feed, TikTok: each one opened a window where the brands that moved early got cheaper reach and less competition than everyone who showed up later. ChatGPT ads are the newest window. OpenAI has rolled out a self-serve ads manager, dropped the minimum […]