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29 October 2026

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How to Track ChatGPT Referrals in GA4 (Google Analytics 4)

October 29, 2026 Pieter Verschueren

AI-powered search is changing how we track website traffic. This guide shares top tips and answers common questions, so you can confidently track and understand referrals from ChatGPT. 1) Know how ChatGPT referral traffic works Sometimes, ChatGPT includes links to websites in its answers. When someone clicks one of those links, OpenAI often adds a […]

20 Best ChatGPT Tracking Tools in 2026: A Quick Comparison

October 29, 2026 Pieter Verschueren

ChatGPT is the most visited AI tool, attracting 5.5 billion visits each month as of February 2026, according to research from Exploding Topics. They have over 900 million weekly users.  77% of all people in the U.S. who use ChatGPT treat it as a search engine.  And guess what? None of that shows up in […]

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  • How to Track ChatGPT Referrals in GA4 (Google Analytics 4)
  • 20 Best ChatGPT Tracking Tools in 2026: A Quick Comparison
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