Pieter Verschueren

Citations in AI search are the visible sources behind an answer. They show up as cards, links, or footnotes inside the response itself, not buried in a page or hidden behind anchor text. That shift matters. In generative search, visibility no longer comes from ranking highest on a results page. It comes from being included […]

Marketers love a good battle, and right now, the trenches are dug deep around AI search optimization (specifically GEO vs SEO!) Scroll LinkedIn and you’ll notice something interesting: most arguments aren’t really about tactics but labels.  On one side, you’ll see bold claims like ‘SEO is dead,’ and that generative engines demand an entirely new […]

Generative AI has changed how people discover products and make decisions. Instead of scanning lists of links, users ask ChatGPT, Perplexity, Gemini or Google’s AI‑assisted search engines for advice and recommendations. These systems synthesize information and often answer questions directly, which means fewer clicks and less visibility in traditional analytics. Brands that want to stay […]

Can you track brand mentions in AI search? Yes. Dedicated AI visibility platforms run thousands of prompts across engines like ChatGPT, Google AI Overviews, Perplexity and Gemini, capture responses, extract brand mentions and citations, then compute share‑of‑voice, visibility and sentiment metrics. Manual tracking fails because AI answers vary with each run, rarely cite sources and […]

Large language models (LLMs) have shifted how people search for information. In traditional search, optimisers could analyse keywords, page rankings and clicks. AI search is more opaque because conversational assistants sometimes answer questions from their training data and other times retrieve fresh information through retrieval‑augmented generation (RAG).  A recent clickstream study covering 80 million ChatGPT […]

LLM tracking tools are becoming the new must-have stack for Generative Engine Optimization (GEO). And honestly, that shift is inevitable. We’ve spent years measuring rankings, traffic, impressions, and CTR. But today, when people ask AI for answers, none of those metrics matter if your brand isn’t showing up inside the response. Simply, if ChatGPT, Perplexity, […]

If you’re here, you’re probably using Otterly AI, or you’ve tested it, and you’re not convinced it’s enough for serious AI visibility tracking. That’s understandable.  Users praise Otterly AI for easy setup and intuitive dashboards, but they also call out a steep learning curve, cluttered UI, and difficulty turning visibility data into actionable steps for […]

AI visibility refers to how often and in what context your brand appears in responses generated by artificial intelligence systems, particularly large language models (LLMs) like ChatGPT, Claude, Gemini, and Perplexity AI. Unlike traditional search engine optimization (SEO), which focuses on ranking in search results, AI visibility measures your brand’s presence in conversational AI responses that […]

Generative answer engines such as Claude AI deliver concise conversational answers, often with citations, and many users now rely on them for product research, comparison shopping and general knowledge. In May 2025 Claude.ai recorded around 99.7 million visits with users spending over six minutes per session. Similar research shows that AI‑referred sessions across multiple GA4 properties jumped from 17,076 to 107,100 in […]

How to Track AI Traffic in Google Analytics AI chatbots are sending visitors to websites, but most marketers have no idea it’s happening. When someone asks ChatGPT or Perplexity a question and clicks through to your site, that traffic often gets buried in your analytics data or shows up as mysterious “direct” visits. Learning how […]