AI-powered search is changing how we track website traffic. This guide shares top tips and answers common questions, so you can confidently track and understand referrals from ChatGPT. 1) Know how ChatGPT referral traffic works Sometimes, ChatGPT includes links to websites in its answers. When someone clicks one of those links, OpenAI often adds a […]
Google’s AI Overviews are changing how people discover information. Instead of blue links and a featured snippet, many searches now show a generative answer that pulls from multiple sources and sits at the top of the page. These responses often cite the pages they used. That makes them a new layer of visibility you can’t […]
OpenAI’s ChatGPT gained millions of users in its first week, and by early 2025 reports suggested more than 700 million weekly users. Exploding Topics’ research found that users send 2.5 billion prompts every day. While most ChatGPT interactions involve coding, writing or brainstorming, about 30% of prompts are search-like according to research published by SparkToro. This still amounts […]
Sam Altman, OpenAI’s CEO, announced that ChatGPT reached 800 million weekly active users during OpenAI’s Dev Day in early October 2025. Google’s AI overviews appear on a growing share of queries, and Semrush predicts that AI-driven traffic will outpace traditional search by 2027. AI search is on the move. This zero-click environment means people often […]
When users ask ChatGPT for recommendations, product comparisons, or problem-solving advice, the assistant often mentions brands instead of listing search results. These mentions can sway purchasing decisions because users trust conversational answers and conversion rates in AI search are high. Monitoring what ChatGPT says about your company lets you gauge reputation in real time and […]
The shift from SEO to AEO Search engines are changing. Traditional Search Engine Optimization (SEO), which focuses on ranking web pages in search results, is being challenged by a new approach—Answer Engine Optimization (AEO). With the rise of AI-driven answer engines like ChatGPT, Google Gemini, and Perplexity, search is moving away from listing multiple links […]
ChatGPT attracts 1.4 billion visitors every month. Your online visibility now depends significantly on how well you rank on this platform. A startling prediction from Gartner reveals brands could lose 50% or more of their organic search traffic by 2028 as AI-powered search gains momentum. AI-enhanced search will likely attract 79% of consumers by 2026. […]
Search engines are changing fast, and old SEO methods aren’t enough to keep your brand visible anymore. With the growth of AI-powered search engines and Large Language Models (LLMs), marketers need to learn a new way of doing things. That’s where Generative Engine Optimization (GEO) comes in – a group of strategies that help your brand get […]
As the digital landscape evolves, so does the way users search for information online. Traditional search engines like Google and Bing are gradually being replaced by answer engines powered by artificial intelligence (AI). These answer engines, such as ChatGPT and Google Gemini, provide direct responses to user queries instead of displaying multiple links. This shift […]
Nowadays marketers are continually challenged to adapt their strategies to keep pace with technological advancements and shifting consumer behaviors. One of the most transformative developments currently reshaping the digital landscape is Generative Engine Optimization (GEO). GEO, or Generative Engine Optimization, is the practice of taking deliberate steps to increase references and citations to your brand […]
