Perplexity AI is an AI search engine that answers questions with citations and links back to its sources. When a user clicks one of those links your site receives a referral, and that traffic is often high intent because the user already saw a summary and chose to click through. Understanding how much traffic comes […]
Millions of people ask assistants like Claude for answers, and those agents include links to the sources they trust. When someone clicks or copies one of those citations, they end up on your site. GA4, however, lumps most of those visits into “Direct” or “Referral,” because AI front‑ends often strip referrer data and the default […]
For years SEO professionals optimised content to rank on Google’s blue links. In 2025, search is rapidly shifting toward large language models (LLMs) that answer questions directly. Perplexity AI is part of this shift. It delivers concise, conversational answers and lists the sources it uses, which has made it a trusted alternative to traditional search. […]
AI search platforms like ChatGPT, Gemini, Google AI Overviews, Perplexity and Claude have changed how people find brands. Instead of ranking for keywords, you now have to worry about whether an AI assistant mentions you at all, whether it cites your site, and what it says about you next to your competitors. To stay on […]
Large language models are becoming a default starting point for research, decisions, and daily work. When someone asks ChatGPT, Perplexity, or Bing Chat a question, the answer often includes references to outside sources. Being one of those cited sources is no longer a nice to have; it is a new form of visibility. For brands, […]
As AI tools like ChatGPT, Perplexity, and Google’s AI Overviews change how people search online, the rules of visibility are shifting fast. In this case study, we look at how Depends — a Belgian SEO agency — responded to this shift by launching a new service: Generative Engine Optimization (GEO). Instead of relying on old […]
Perplexity isn’t a typical search engine. It’s an answer engine that scans the web, picks out useful parts, and creates short, clear responses. Each answer includes in-text links to the sources it used. Being one of those sources can help more people discover your site, and it can bring you backlinks and traffic. However, getting […]
AI-powered search is changing how we track website traffic. This guide shares top tips and answers common questions, so you can confidently track and understand referrals from ChatGPT. 1) Know how ChatGPT referral traffic works Sometimes, ChatGPT includes links to websites in its answers. When someone clicks one of those links, OpenAI often adds a […]
Google’s AI Overviews are changing how people discover information. Instead of blue links and a featured snippet, many searches now show a generative answer that pulls from multiple sources and sits at the top of the page. These responses often cite the pages they used. That makes them a new layer of visibility you can’t […]
OpenAI’s ChatGPT gained millions of users in its first week, and by early 2025 reports suggested more than 700 million weekly users. Exploding Topics’ research found that users send 2.5 billion prompts every day. While most ChatGPT interactions involve coding, writing or brainstorming, about 30% of prompts are search-like according to research published by SparkToro. This still amounts […]
