Skip to content
Logo-rankshift (2)
  • Features
  • Pricing
  • Live Projects
  • Book a demo
  • Agencies
Login
30-day trial

January 23, 2026

  • Home
  • Blog
  • 2026
  • January
  • 23

Generative Engine Optimization: What It Is, Why It Matters, and How to Actually Do It

January 23, 2026 Pieter Verschueren

“SEO is dead.”  “GEO is the new SEO.”  “If you’re not optimizing for ChatGPT, you’re already invisible.”  Scroll through LinkedIn for five minutes and you’ll see a dozen posts like these. Every week there’s a new hot take, a new acronym, a new “the sky is falling” post from someone who discovered AI search last […]

Search

Recent posts

  • 9 Best Rankability Alternatives to Try in 2026
  • GEO and AI Search Glossary
  • What Is the Difference Between GEO vs AEO?
Logo-rankshift (2)

Rankshift is the best AI visibility tool on the market. Get started today and see how we can help you rank your website in AI search engines.

Features
  • Prompt tracking
  • Sentiment analysis
  • Citation analysis
  • Crawler analytics
Resources
  • GEO Community
  • GEO Meet-up
  • Affiliate program
  • Blog
  • Privacy policy
  • Terms and conditions
Company
  • About us
  • Contact us
  • Resources
Social
  • LinkedIn
  • YouTube
  • TikTok

© 2026 Rankshift BV. All Rights Reserved.